Celebrities have special attributes which reflects on the products which may seem lacking otherwise. Everything from car batteries to soft drinks to has been marketed by a sprts personality.
Dhoni is captain of Indian cricket team and not only that, he has proven his capability of performing under immense pressure several times which is obviously created creditworthiness.
The sporting industry has developed as a global phenomenon in recent history. Endorsements are basicly a written or visual statement which is supposed to be promoted by a celebrity. As Dhoni is the captain of Indian cricket team, he leads the cricket in india these days. It also shows its daring attitude, mischievous behavior and outgoing nature.
He looked confident and effective in different advertisements.
As a sportsman he possesses an athlete type of physic. So the main reason of using Dhoni is same in case of the latest Youngistan Meri Jann ads. India is a country here people love to live in dreams.
Eg- Cost of hiring Sachin Tendulkar for a brand is about Rs. For example,The famous sportstars Sachin Tendulkar endorses everything from tyres,Palio car to Pepsi,Visa,Adidas,stock trading products and music systems.
To be influential,a celebrity must match the product so that he can impart credibility to the product. On the other hand, some celebrities endorse a particular brand and they never use it. New formats of games have launched and many new teams have arrived which include some brilliant players and their fans willing to pay huge amount of money to see their favourite stars playing and in hopes to get some souvenirs as a memory.
The Indian cricket teams now earns roughly Rs. Most companies take celebrities on contracts and makes them the brand embassadors for better sales of the products. The brand is vibrant, energetic.Top Highest-Paid Athlete Endorsers of See how teams help athletes build their brands with opendorse.
The following athletes raked in over $ million in endorsements over the last year, up from the $ million total of the Highest-Paid Athlete Endorsers of The Sports industry is a highly valued form of social interaction in the United Kingdom and around the world.
Major sports events attract millions of viewers and trigger strong opinions. Athletes are perceived as role models and consumers tend to believe athletes, especially those with a positive public image.
Sport Celebrity Idolatry: A Problem? By Michael R. Hyman and Jeremy J. Sierra Michael R. Hyman [email protected] is the Stan Fulton Chair of Marketing, New Although firms often profit by using sport stars as endorsers, sport celebrity worship can damage fans and society.
Studies on celebrity worship reveal harmful.
Sport Stars as Endorsers The formulas for advertising changed way back during world war 2 when they saw celebrities influencing consumers through ads and the trend is been going on since. The phase from ’s to ’s was the pioneering phase and it was characterized by limited channels of communication,demand exceeded supply and heavy governmental regulations.
The highest-paid athlete endorsers earned over $ million in See where your favorite athletes rank. helsinki metropolia university of applied sciences university of lincoln european management degree programme athletes as endorsers - sports stars playing in the field of.Download